Think Beyond Car Detailing Advertising Ideas
Car detailing advertising ideas are one component of a successful promotional campaign, and we'll discuss those later in this article. But you need to think more broadly about marketing ideas and how to promote your auto detailing business.
Your first priority is to provide the very best detailing service possible. Customers who are pleased with your work will come back when they need their car detailed again. Customer retention is one of the fundamental ways to grow your auto detailing business. Plus, happy customers are more likely to refer you to friends and family, meaning you can rely less on other car detailing promotion ideas.
The No. 1 way to provide good car detailing service is to use the best resources available. Ralph Brothers offers an outstanding line-up of interior car care products and exterior auto detailing products to help get you started.
One tool that can help with your retention efforts is a customer relationship management (CRM) program. An investment in CRM will give you a way to keep existing customers coming in and get past customers to return.
10 Top-Notch Car Detailing Promotion Ideas
Effective car detailing promotion ideas run the gamut from simple to complex. This is a comprehensive list, so you might start with one or two marketing ideas for your car detailing business and then branch out as you get comfortable with those.
1. Develop an Online Presence
People today live and die by the Internet. If potential customers can't find your car detailing business online, you might as well not exist. At the very least, you should have a:
- Website
- Facebook page
- Google Business Profile
- Yelp listing
Invest some time — and maybe some money — to ensure these are as professional-looking as possible.
2. Auto Detailing Business Cards
Auto detailing business cards are a great way to promote your car detailing operation. Leave a card in every car you detail, making it easy for the owner to pass your details onto other potential customers. You can also put stacks of your cards on the counters of other local businesses — with the manager or owner's approval, of course.
Besides your company name and address, the card should also include your phone number, website address, and email so that prospective customers have as many ways to contact you as possible.
3. Service Reminder Stickers
Another great car detailing promotion idea is to use service reminder stickers, jjust like the oil change shop around the corner. Use a clear roll of stickers printed with your company name and phone number, and write in a date for the next time the car should be detailed. Little reminders like these can add up to big business.
4. Full Vehicle Wrap
Especially if you run a mobile detailing business, a full vehicle wrap is a good way to drum up car detailing leads. Make sure it includes your phone number and website address.
5. Work Shirts
These days, it's easy to order logo shirts online. Invest in a few shirts with your company name on them and be sure to wear them when dealing with customers. It's just another way to help them remember your car detailing business.
6. Other Online Marketing Ideas
The Internet is about more than Facebook and Google. Listing your business on Craigslist and Nextdoor is another way to generate car detailing leads if people in your area use those sites. You also might want to check out the possibility of sponsoring online forums. You'll want to find a local forum or one that focuses on cars, and check to make sure the monthly sponsorship fee fits in your budget. Search for "car forums" on your favorite search engine to find some possibilities.
7. Car Detailing Advertising Ideas
Advertising can help get the word out about your car detailing discounts and packages. You can place car detailing ads via several different mediums, including:
- Local newspapers
- Billboards
- Radio
- Television
Mailing out car detailing flyers is another viable idea for auto detailing advertising. Keep the design simple and to the point.
8. Events
Attending car shows provides a great way to connect with people who are passionate about their cars. Make sure to take your auto detailing business cards with you to these events to share with people interested in your services.
Renting a booth at local town festivals gives you immediate access to people in your area. A 10-foot-by-10-feet space is usually relatively cheap, and you just need a table where you can display your car detailing flyers and business cards.
Whether you attend town festivals or car shows, be prepared to talk about your car detailing business and why people should trust your services.
9. Auto Detailing Workshops
Libraries, community colleges and other local organizations are always looking for new presentations. Consider offering a car detailing workshop. It's a great way to show off your expertise to an interested group of potential customers.
10. Local Businesses
If you have a mobile detailing unit, you can approach area businesses about the possibility of setting up shop in their parking lots. Possible locations include:
- Auto repair shops
- Barbershops
- Fitness centers
- Business parks
- Apartment complexes
Local business owners can use the availability of your car detailing services as a marketing idea for their own company — say, get your hair and car cleaned up at the same time.
Trust Your Car Detailing Needs to Ralph Brothers
Now that you know how to get business for your auto detailing operation, you need to be prepared for an influx of new customers. Ralph Brothers has all the car detailing accessories and tools you need for your business. Start shopping today!
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